Anglo American – Kumba Iron Ore
In April 2022, Never Better Creatives was commissioned by Kumba Iron Ore (Anglo American) to conceptualise and roll out an internal Change Management campaign geared at bringing awareness and educating Anglo American colleagues about the meaning and importance of the Social Way 3.0 as well as Permitting.
The Keep It R.E.A.L. campaign is a call-to-action to all Kumba Iron Ore colleagues to challenge themselves to act Responsibly, to conduct their business Ethically, to be Accountable for all our actions, and to act Lawfully in every situation.”
The campaign is currently being rolled out at all Kumba Iron Ore mining sites and Head Office.
Task
Conceptualise and roll out an internal Change Management campaign geared at bringing awareness and educating Anglo American colleagues about the meaning and importance of the Social Way 3.0